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Jef Hartsel



Jef Hartsel
RAISING CONSCIOUSNESS
WITH JEF HARTSEL



Text: Zen Yoshifuku
Images: Mark Kushimi

T
he first thing that Jef Hartsel told me when I picked him up was that I’ve been in his consciousness since we last spoke—a pretty heavy statement coming from a legendary professional skateboarder whom I’ve only had a few conversations with. See, he is Japanese/Korean and his Korean name is Chong—also his grandfather’s name—which translates to Zen in Japanese. Jef is like that. He is friendly, lights up a conversation and makes you think.

We were on a little skate excursion to get a couple of photos. Being that Jef is talented artistically, with his work manifesting into a brand named Poetree, I was thinking that I could focus this story on his art. But since Jef has been skating more than anything, it felt more natural to go with the flow and talk about skateboarding.

“I pretty much skate everything everywhere with everybody for a minute. I can’t hang at a ledge for three hours like the kids but I’ll definitely get in the mix,” says Jef. “When the adrenaline is pumping for whatever it is that we are doing at the moment, we can handle it but as we get older our recovery time slows down and that’s what fucks you up. Like computer legs, when you’re sitting at the computer for so long you get so disconnected from what’s real.”

Being disconnected is something everyone seems to deal with these days. Jef is one of the few that is trying to get out of the mass media-marketed world and is trying to get back to what is real; which for him is, and always has been, skateboarding.

 







Jef Hartsel

URL: poetreemovement.com
























Jef Hartsel
Jef Hartsel
 


Contrast: So what’s this first place we are going to?

Jef Hartsel: Myself, Gary Owens and the boys used to skate this spot in the ‘80s. It was called mannequins. There was a designer chick that used to live there and she had all these mannequins. It’s one of the longest running Royal Hawaiian Pool Service pools. It’s pretty small. First time I seen the pool I said “It’s a Jacuzzi man, it ain’t no fucking pool!”

How long you been married?
Four and a half years now, goes quick when you’re married, drags when you have a girlfriend. [Laughs] Eri, my wife is full Nihonjin, I am too, so to speak, because I was born and raised over there. I also have Korean blood in me so I was always kind of an outcast.

You guys still go to Japan a bunch?
Every year. My family is there and Eri’s family is there. She’s from Yamagata. I got a brother and sisters and my step mom over there that raised me till I was five and a half. The first memory I have of a mother is my step mom. Then when I was 6 years old, I moved to the states with my real mom. It was a mess for a while but now that I’m older and my folks have made a couple laps around the life totem pole, it’s all good. But it was a mess for a while. Which is why I’ve always been a skater, just an escape, no one can tell you how to do it, what to do, when to do it.

How did you start skating?
When I moved to the Philippines in 1975 as a little Japanese boy, I never even seen or heard of it. The first time I ever saw a skateboard in the neighborhood, I just knew it was what I wanted
to do. I’ve been fucked up in the head from it
ever since. [Laughs]

I see that you got a new pro model deck made by Element. How is that going?
They put me on as an Element Advocate a couple of years ago. It’s a collaborative program between creative individuals like Ray Barbee, Jeremy Wray, myself and other seasoned skaters and non-skateboarders. All aiming towards inspiring and presenting what is a broader and more current definition of what it means to be a part of the skate community. We get to go do things that the normal pro riders wouldn’t do. [Laughs] It’s like being pro but not having to compete or enter contests. As long as I keep skating, I’m stoked to have a model out again... I just don’t want to be that guy with a pro model that doesn’t skate anymore.

Jef Hartsel

Who made your first pro model?
My first pro model was with Alva. It had a “JH” with a Joy Division, Unknown Pleasures graphic on it. It’s funny because nowadays everyone is up in arms about Joy Division so it’s pretty rad. That was like in 1986 or something.

You’ve been all over the world with your skateboard, how often would you travel?
For eight years, every month I was in a different country or state. I would just fly to Amsterdam at times with little or no funds and just live out there– do demos, appearances, sell and trade skate products...come back with more funds than I left with and have a blast. I was definitely the “find me on your couch” guy. I never was into the first-class pampering kind of shit. Towards the end of my career, I had those opportunities but I didn’t take it. I was the guy with a skate bag, a can of tomato paste, and a couple bags of Top Ramen, just in case.

What’s the biggest difference in skateboarding in Hawai‘i compared to back in the day?
Everything has changed, but nothing has changed. I just think it’s way more accessible and anyone can do it now. There’s like 14 public skate parks on O‘ahu alone as compared to before, there was only A‘ala Park, and it used to be way sketchier to go there. It was like risking your life going there when we were younger. We had to skate illegal spots like the canals and backyard pools. I guess skateboarding used to be more of an outlaw thing. A subculture. Now it’s not only popular, it’s in the mainstream of everything. But what I mean by nothing’s changed is that it’s fun. Look at these kids now and how much fun they’re having. Skateboarding in its purest form has not changed at all. It’s still just as radical and just as fun. It’s just four wheels, a set of trucks, and a wooden plank. It’s really that aspect that has kept me skating all these years. I’ve been trying to adapt and grow to the art/sport of skating. But ultimately it’s rad and fun. If I wasn’t having fun, I wouldn’t be doing it.

What else have you been working on?
Just been trying to work with skate companies. I’m designing some custom graphics for headphones and tee shirt for Matix, working and collaborating with Gravis, Analog, Asian Wave Skates in Japan, Pocket Pistols Skateboards, and doing more things with Element also. Most recently, I’ve been helping Jay Adams with his on going side projects…with his 100% Skateboarder movement and Z-Flex. I’ve known Jay-Boy since the Venice days riding for Alva and I’m stoked that we can still hang, skate, surf and work together in Hawai‘i. He’s truly a living legend, a rare thing these days. Jay’s like the Miki Dora of skateboarding. Speaking of, Jay and I are currently working on launching our new skate company called EZ Ryder. We’ll be offering “OG Ready to Shred” custom surf-skate completes for the entry-level to seasoned-veteran skateboarder or sidewalk surfer. We’re planning on releasing some soft-goods first, then follow up with hard-goods. The quiver will include minis, custom and retro set-ups. Just trying to make something fun and cool for everyone... Skates that are fun to ride, feel and look at. Kinda like how it used to be back when we started skating in the ‘70s. Dropping in early 2010.

Were you always an artist?
Yeah, always. I was pulled apart from my original roots as a young kid, and I moved around all over so that’s what I was into. Drawing and making things. I was always the only Asian kid everywhere I went. That’s why I stand up for universal equality for all ethnicities. I’m not into anything exclusive. I’m not into reserved tables and memberships. I’m against anything like that because I don’t want other people to feel the way I had to feel when I was young.


Jef Hartsel



What kind of art have you been working on?
Lately, I’ve been creating some personal and free art on skateboards, painting a little again on smaller canvases...lots of Sharpie, pen and pencil on paper, spray paint and Exactos– back to the roots! For my commercial designs, Adobe programs for days. After nearly two decades on the Macintosh, I prefer to hand render things first these days... Seems more personal, or impression-al, more unique. On the computer, a lot of it is just changing colors and moving things around after awhile...combining everything and anything these days. Every season all these companies release like 30 different tee shirt designs. After a while it’s just the colors, it’s not even the image, you know? Like teal or mint or whatever color that’s popular at that time.

Speaking of companies, how is your clothing company Poetree doing?
We skipped out on the last season. We moved our company to LA and my partner, who is Slick’s printer for Dissizit, handles all the sales and the biz. My job now is to turn in artwork on deadlines and stuff. Props to legendary graf artist Slick and the Luna clan for making it happen.

Sounds like you’re taking a step back from the industry?
Yeah, and nah. I’m just doing my thing. I’m always creating or looking to create something, just keeping active, try and stay involved and connected...without battling between “roles,” “goals” and “real life.” This quote explains it best to me, “The problem with the rat-race is even if you win you’re still a rat.” How’s that?

What are your reasons for the change?
When my life started out, I didn’t need to have press releases and have advertisements and all that. You know…kind of getting tired of that stuff. Anyone can start a brand these days. I like to have meaningful reasons in the things I pursue in life. I’m not going to pursue something just to follow a script or something.

Your hair is short now but you used to always rock the dreads. How long did you have them?
Nine years. I pretty much started it when I turned pro. I cut it off when I moved back to Hawai‘i in the ‘90s. I started surfing and it was like surfing with a wet towel on my head. It wasn’t very functional. I almost drowned a few times. That and, it’s kind of shallow, but I just wanted to be able to wear a baseball cap backwards again more then anything. [Laughs]

Were you really into reggae back then?
I’ve always loved reggae but it wasn’t necessarily my favorite at that time. I was seeking enlightenment and I was very much interested in indigenous people, holistic healing, and natural living and things like that. It was when I met HR of the Bad Brains. We became good friends. He led me to the 12 Tribes of Israel in Los Angeles and that’s where I first cited and accepted Christ’s teachings and became born again...thru the Rastafari faith. I started reading the word of God, a chapter a day back then and began growing my locks– an outward symbol of vow and separation. So that’s what the dreadlocks and that phase of my life symbolized. I like to call it the prayer rug years.

Jef Hartsel

Do you still practice Rastafari?
Yeah, definitely. It’s a big part of my levity—to stay unified and in touch with creation and the Creator, in one with the spirit of Christ, to live in unity, giving thanks continually—meaning it’s my “label” of faith per se. Although, I pull from all world religions so to speak. I’m the guy that cites Judaism, Christianity, Buddhism, Islam, Hindu. I try and learn and understand by staying open to many forms of teachings. And because of this, I’d probably get kicked out of every synagogue, church, temple and masque– because I’m so open to all cultures and peoples. Maybe it was from all of the traveling. For me, I see religion as a celebration of the people and their culture, more so than the worshipping of God, more like traditions inspired by the Creator. I look at it as more of a dance, pulse or rhythm, not the name of the song or the album. What’s important is that there is pulse, rhythm, and energy…and people are doing shit. So we don’t have to live a mundane life. If we aren’t glorifying something greater than us, we’ll just end up over glorifying ourselves. The Lion of Judah and the King of Kings, Emperor Haile Selassie I said, “No one should question the faith of others, for no human being can judge the ways of God.”

When do you think you stopped being the “prototypical” professional skateboarder?
I never really stopped, I’ve always wanted to progress. As a skateboarder, I progressed, and at a certain point I wanted to progress as a human. I don’t know when the transition happened but I hope I’m still progressing as a person and a skateboarder. I won’t turn my back on skateboarding ever because it has given me everything. It has given me travel, it’s given me work, recognition, and sense of accomplishment. It’s helped me to realize that you can manifest, live and create your own destiny. For this, I’m forever giving thanks and staying stoked! Skate and destroy Babylon.


ジェフ・ハートセル
ジェフはDogtown&Zboysのオリジナルメンバーの一人。彼は日本生まれの韓国人と日本人のハーフ。いつも動いていた子供の頃は友達を作るのも難しくスケートボードに目覚めた。プロとしてもう25年もスケートしている、彼の最初のプロモデルはAlvaSkatesからリリースそして今年Elementから一番新しいモデルが発売された。アーティストとしても有名でいろんなとこれで個展も開いている。最近は自分はやっぱりスケーターだと確信して毎日スケートを楽しんでる様子だ。彼のオープンマインドは周りにも影響するぐらいポジティブなバイブスを出している。


 




Jef Hartsel




































Jef Hartsel




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